Ask anyone who watches make-up tutorials on Youtube who Lisa Eldridge is, and they will start naming their favorite videos.
An incredibly talented make-up artist who uses her outstanding technical virtuosity to express her highly modern sensibility, Lisa Eldridge has rapidly become an essential name in make-up, sought out by the world’s greatest photographers (from Sølve Sundsbø to Mert & Marcus), regularly working with the most prestigious magazines and major luxury fashion brands.
This trail-blazing expert is of course recognised among her peers, but she is also the first member of the closed circle of international make-up artists to become a popular figure, adulated by millions of women across the world who truly trust her. The reason why? In 2009 she created a unique blog. Inspired one New Year’s Day, she began work on a genre-breaking support tool, flying in the face of a didactic or prescriptive approach. In the site’s inaugural video, the make-up artist appears bare-faced, sharing her secrets to erase the reminders of a festive ‘night before’, with pragmatism, generosity and humour.
Working with the French beauty Maison, Lisa will create products and collections perfectly aligned with the “effortless chic” that forms her shared signature with Lancôme. She will also craft application gesture techniques and tutorials designed to make women’s lives easier and turn make-up into a source of liberation rather than a constraint, another benevolent vision that she shares with the brand. Whether natural or high-coloured, her use of make-up is always designed to make women look and feel beautiful. Because Lisa is not interested in outdated beauty precepts: she prefers common sense. Except perhaps three golden rules: choose between eyes OR lips, buy products that illuminate your face after trying them out in natural light and, first and foremost, a beautiful complexion is key.
Image c/o Cuneyt Akeroglu for Lancôme