I’ve been after a cute re-usable mug for a while now, something I can use on the bus or the tube, or even whilst I’m walking places, without spilling it all over me or burning my hands.
I haven’t been able to find one I like anywhere; they’re either too tacky, or too expensive. So when I walked into Starbucks with my boyfriend and best friend to pick up a cheeky Americano (a Starbucks’ small is way bigger than my usual Costa port of call), and saw these beauties lying in a rustic looking basket for only £1, I couldn’t not buy one.
The multi-million dollar coffee chain has started to introduce reusable cups in the UK in a move which hopes to encourage them to be more environmentally conscious while saving a little bit of money every time customers buy a drink. The cups will be available in selected stores nationwide (in the UK only at the minute) but will gradually be introduced elsewhere.
When using the reusable cup you’ll receive a 25p discount off whichever drink of your choice.
Vice-president of UK marketing for Starbucks, Ian Cranna, said: “We know that our customers really care about saving money and doing their bit for the environment; between 2008 and 2012 the number of people using a Starbucks reusable tumbler increased by 235% and our new reusable cup is a low-cost, high-impact way to help make a difference on reducing waste.”
On a global basis the chain is aiming for 5% of drinks made in the reusable cups in stores by 2015 and the company thinks that this move in the UK is key in reaching this goal.
The reason they’re my obsession is not only down to the fact that I, among with many others, will be doing our actually quite big part in being savers of the world, it means people will think I can afford Starbucks every day of the week, and honestly, who can deny Starbucks being the perfect accessory to any look?
This is a great idea. Great move for Starbucks towards becoming more green.
Donald